There are 7 billion people on the planet, each and every one of them having at least one particular trait, taste or desire that differentiates him from any other individual on this planet. It only comes natural that, at a microscopical level, we have quirks, weird, unimaginable stuff that we like or dislike, that we need or want to display so that others may see. Since it's not economical viable to build customized products on a large scale, companies - especially start-ups - are niche-ing their way into business, addressing specific needs. Or, in most cases, pleasures. Does this make them actual businesses or economical pets? That's for another time.
All in all, customization is an entire industry, and it only takes to lean on hearing what people want, crave for or miss to create a service or product that they will use. Handbook case-law: the team behind NestStuff has done.
NestStuff's e-commerce website - bet you didn't think about building your pitch using "stuff" up until now
For those of you unfamiliar with Nest products, what was five years ago a team working from a garage expanded to a cross-continent company building one of the most popular first generation of smart thermostats and smoke and carbon dioxide detectors. Such much so that the almighty Google acquired it for a sum in the billions a little more than a year ago.
A product so successful couldn't have not attracted auxiliary perks to go with it for the more than 1 million users which had acquired their products as of last year. The team behind NestStuff already had a lot of experience installing and operating hundreds of Nest products and had a very deep knowledge of clients' opinions, including on the improvements that needed to be done on their appearance. Customers wanted a more fashionable option for the cover plate that comes with the Nest thermostat, which is made of plastic. The result - adding to a beautiful product an elegantly-designed 100% American-made stainless steel nest wall cover plates, priced at $26.
The site has been online since this February and, if you're in the US, you can order it and follow the simple installation guide to get it up on your wall in no time.
For idea novelty, we give them 5/5.
For design, we give them 4/5.
For user experience, N/A.
For potential to scale, we give them 2/5.
OVERALL GRADE: 3.66 out of 5. Their niche could be their own and that's it. And, after all, that's what everybody is heading towards: specialisation