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The dotcom bubble doesn't get it's name for no reason: back in the late 90s to early 2000s, the advent of Internet meant that everybody wanted to have a website and everybody thought highly of their website - so much so that epic failures occurred, and for professionals working in the environment back then, pets.com is not only a well-chosen name for a website selling pet supplies.

Pets.com sock dog mascot. Source: money.cnn.com

Pets.com sock dog mascot. Source: money.cnn.com

15 years after that unfolding of events, the tech industry has exploded, and different verticals have benefited from development, while others constantly appear. Meanwhile, the website associated with a domain name (because that would be a proper way to express things, from a legal perspective) has become the business card of any project or company, individual or conference, and the Internet boasts more than 1 billion websites active at the moment. Briefly said, if you don't have a website, you don't exist in the virtual world.

Regardless of the said verticals and interests ranging from mobile to augmented reality, there are still important companies that operate via a website - especially e-commerce companies -, so their main assets rest with the IP and other inputs brought into the design and source-code of that website; imagine the likes of Amazon or eBay not having the customer-oriented website experience carefully planned, in order to gain the returns they are gaining.

Being part of a team handling different investments in online startups, you notice that domain names and associated websites weigh heavily in the type and amount of money a company may receive from an investor. The amount of work, the different technical modules, the design, all matter at least the same as the user databases and monthly visitor metrics. But valuating a domain name and website is not all the time an easy feat, and you don't usually have your on-set search engine optimization or Google analytics expert ready to give you actual estimates of each element and its worth.

Website valuation tools - presented as websites, wouldn't you know it? - are not an innovation, but it's always good to see another one showing its head around. Enter the fray the Website Valuation Tools at Celestial Network. It's a slick, one page landing page allowing you to valuate any website in the world which is privately held (side note: I don't believe it would work for blogs or other websites hosted on sub-domain extensions, such as Wordpress, Tumblr or this blog here).

Landing page of Celestial Network's tool. Also funny what domain names' valuation people look into, on the right...

Landing page of Celestial Network's tool. Also funny what domain names' valuation people look into, on the right...

The recipe is simple: take your random domain name, enter it into the search box, and sit back while the tool crunches the numbers. It takes into consideration the search engines index and optimization, web rating and safety, and social media linking and the result is quite impressive - you receive info on anything from your page rank, bounce rate to search engines index score, and you can even show your worth directly on your website by copying a short code sequence. Although we're long way before we can use automated software to valuate assets in a company, this step will be taken sooner or later, because information to estimate values is already out there; one only has to aggregate it and provide trustworthy, provable data and conclusions.

Tag(s) : #product review

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