One of the online world news that took headlines last year was unarguably the European Court of Justice (ECJ)'s decision on the 'right to be forgotten' by search engines, whereby an individual can ask Google, Bing or the likes to remove from search results any links pointing to defamatory or outdated references to his or her person. This is even more interesting since it does not require a prior notice to the website from where the content originates, asking to take it down, since the ECJ decided that the way Google - or other search engines - organises search results which contain references to individuals amounts to a personal data processing. As of yesterday, about 250,000 removal requests have been made to Google - about 28,000 per month since the decision was issued last May.
This is a big gateway for people wanting to erase any online display of their uncomfortable past. We're not going to talk here about the downfalls and consequences of this decision - what's meaningful to know is that the content on the originating website is not erased there, only not indexed. If you'd really want to make sure that information actually disappears, there are other, more professional solutions to do that - and one of these is provided by WebFactCheck.com.
WebFactCheck is an online reputation redeemer which helps you decide on the best course of action based on the distinct situation it is presented with. Any type of content can be taken into consideration for erasure, such as blog posts or customer reviews. The team behind WebFactCheck has more than 20 years experience in crisis management and public relations, and the services include removing search results from engines, suppression of negative reviews (by 'pushing down' the said review within search results), but also more sophisticated tactics by enlisting help from attorneys in order to operate complex schemes to remove unwanted content.
Once contacted via their online form or by phone, the team engages in fact-checking, expert analysis of the damaging content, all in order to draft for the customer a compelling report on background of the issue and possible outcomes for various solutions presented forth. WebFactCheck also runs a neat blog on online reputation and its founder's articles are frequently featured on Huffington Post.
For idea novelty, we give them 4/5.
For design, we give them 3.5/5 (simple to use, but not very innovative).
For user experience, N/A.
For potential to scale, we give them 5/5.
OVERALL GRADE: 4.16 out of 5. The team behind WebFactCheck already has enough experience in developing and running this product , and they seem to be on the right track in doing what they're doing.