Music makes for a perfect companion in our everyday challenges. Try to imagine your morning commute without a favourite song ringing in your ears - if other arts are more transient for the unexperienced, common individuals, music helps us get through rough times or celebrate epic achievements, and who didn't wish at least once that life had background music to it?
Along with the mobile revolution, music libraries have become available at the tip of our fingers, and basically any song in the world is listed in an "at the gym", "learning" or "instrumental" playlist which has been played countless times. With the likes of Pandora or Spotify taking the main stage, numerous similar services have appeared all over the world, having each their own business model. And now, Osom is trying its luck at getting a share of the worldwide listeners.
Osom is a music platform which allows discovery of new music based on what other people in the system are listening to. You can create your own playlists and share them with other friends or as blog posts, and there are also preloaded playlists of various artists' songs. The main advantage over other similar streaming services is that there is no paid subscription plan, and the founders do not plan at the moment to create one. Another big advantage in comparison with 8tracks, for instance, is the ability to skip tracks for an unlimited number of times.
One question arising here is how are songs licensed by Osom, as this may influence largely the business model that the guys behind it will follow. All the songs on the platform are hosted via YouTube, and meta tags are source from Last.Fm and made available as a whole to users.
For idea novelty, we give them 2.5/5 - although is has its perks, the success of the idea very much depends on users shifting from already established services.
For design, we give them 3.5/5 - simple-to-use interface and ability to chat with other users nicely designed.
For user experience, we give them 4/5 - there's also an ability to download a certain song via Amazon.
For potential to scale, we'd rather not say - but the music streaming field is a large cake, so pieces of it may be appropriated by Osom.
OVERALL GRADE: 3.33 out of 5. iOS and Android apps will be released in the following month.