Let's face it - be it street, telephone or at-conference, surveys do not appeal to us, especially because of their (in)ability to interrupt us in the most inappropriate moments. The classic survey is spam e-mail's ancestor, with the additional downside of not being able to erase it instantly. When people are directly involved, they tend to be pushier and you tend to mellow more and more, and finally, respond their inquiries.
But let's not forget surveys are one of the prime manners in which customer feedback is received and implemented in company strategies, mainly because of their directness which clearly shows to the interviewed person what the purpose of the inquiry is. So what if we had a solution both non-intrusive and able to gather customer insight? Mr. Chambers, a visitor kiosk iPad system, aims to do just that.
The Washington-based solution wants to empower customers to take surveys only when they want to via iPads mounted on tripods inside stores and commercial areas. The hidden advantage we see in this is that the insight gained from this would be more relevant to the business since (a) customers can actually choose when they will give feedback, so making the effort to spend some time taking a survey means that there are strong positive or negative feelings involved in the store experience and (b) customers have probably just experienced a shopping spree inside a store, so their opinion is fresh out of the oven.
According to the team behind the product, implementation of the solution is frictionless on behalf of the business wanting to use Mr. Chambers, and there is no limit to what type of surveys you can create for your customers. Advertisments or contest-based surveys can also be inserted and/or customised, making it an all-round on-site customer insight solution.
Mr Chambers gets its name from the US Chamber of Commerce, where it was first used for feedback from different stakeholders
Subscription plans vary from $49 to 199 per month, depending on the number of surveys needed to be conducted. Additional things you may customise are number of kiosks wanted and lease term, type of mounting (counter top, floor stand or wall mount). The team will then come to you and customise the solution, and then provide maintenance if needed. Some intellectual property value is also in the game, since the technology behind Mr. Chambers is patent-pending at the moment.
For idea novelty, we give them 4/5.
For design, N/A.
For user experience, we give them N/A.
For potential to scale, we give them 3.5/5.
OVERALL GRADE: 3.75 out of 5. Since we did not test the actual solution, the score is only based on assumption. The idea is good, plain and simple to use - hope to see some data generated by Mr. Chambers pretty soon.